Edisource welcomes Glenn Hansen to Board of Advisors

The former BPA Worldwide CEO brings decades of media assurance experience as we expand into the events sector.

Today, we are announcing that Glenn Hansen has joined the Edisource board of advisors. As we expand our AI-powered content studio to support the global events and conference industry, Glenn brings deep experience in media assurance and business publishing to the team.

A focus on events and verification

Glenn served as president and CEO of BPA Worldwide for 23 years and is the Founder/CEO of REDUCE2, where he advises organizations on sustainability strategy. His career has been defined by a commitment to industry standards and verification. These principles are critical as we build tools for the B2B events market.

"Glenn is one of the most trusted voices in B2B media," said Scott Roulet, co-founder and chairman of Edisource. "He has a sharp read on where the industry is going, which makes him the right advisor as we build for this market."

Standardizing event content with AI

The B2B market is reshaping how content is produced around events. Organizers and brands need consistent ways to capture and publish information before, during, and after a show.

"Tools that standardize discovery, aggregation, and reporting can help teams communicate value and ESG initiatives with less friction," Hansen said.

This is where Edisource fits in. Our AI agent Jo is built for repeatable execution. It automates the sequence from discovery to distribution, including source monitoring, draft creation, and publishing. As we tailor these offerings for events, Glenn will advise on workflows that prioritize accuracy and clear attribution.

Get in touch

To learn more about our solutions for events organizations or to schedule a demo, contact us at sales@edisource.co.