Edisource, the first AI-powered content suite designed specifically for B2B publishers, today announced its public launch following a successful six-month beta program with leading publishers including ALM Media, BNP Media, and Questex. Edisource enables media brands to significantly reduce time-to-publish and increase content output without compromising editorial standards.

Launched by Derek Reisfield, Scott Roulet and Dillon Roulet, Edisource is building a journalist-centric platform that enables b2b newsrooms to leverage the latest advancements in AI.

The Edisource AI Smart Assist platform leverages a proprietary "Brand Context Cache" – a custom ecosystem that integrates first-party data, content archives, style guides, editorial standards, and other proprietary publisher data. This ensures all generated content aligns with each publication's brand voice and target audience.

“The global economy depends on a strong trade press to host the conversations that drive our industries forward, yet we frequently lack quality home grown technology and innovation,” said Edisource Co-Founder Dillon Roulet. “We built Edisource from the ground up with b2b media in mind, believing applicable, ethical and scalable AI is key to setting up publishers and journalists for success in the next big technological wave.”

Unlike generic AI tools, Edisource understands the nuances of b2b audiences and the importance of domain expertise. The platform’s Brand Context Cache allows publishers to leverage their niche knowledge bases, ensuring accuracy, relevance and subject matter expertise in all generated content.

Edisource's AI Smart-Assist suite enables publishers to generate a variety of content formats, including articles, newsletters, profiles, white papers, and more, with up to 10X efficiency.

In addition to editorial teams, Edisource’s publishers have already started leveraging the platform across their events, product and marketing services teams. Edisource maintains separate models and features to allow editorial and non-editorial teams to work independently, while simultaneously having access to shared brand resources.

Recognizing the valuable insights shared at events, webinars, and podcasts, Edisource helps publishers convert this spoken content into engaging written formats like articles, white papers, newsletters and summaries. This empowers publishers to become more platform-agnostic by seamlessly adapting their existing content for various channels and formats.

All long form content includes a detailed programmatic audit-log that cross checks all quotes, claims and statements presented in the draft against the original source material provided. In addition, publishers can opt-in to have each piece of content vetted in our 3-person editorial quality control check, which manually vets for hallucinations, factual inaccuracies, subjective claims and general editorial quality.

Edisource is the first AI-powered content suite built specifically for b2b media publishers. The platform empowers publishers to increase content output, reduce time-to-publish, and boost audience engagement. 

Derek Reisfield and Scott Roulet previously co-founded BBN Solutions, the first large scale digital advertising and marketing platform for B2B publishers. Prior to BBN, Reisfield served as President of CBS New Media and Founding Chairman of MarketWatch. Most recently, Scott Roulet was Vice President BPA Worldwide where he led the association’s digital advertising initiatives.